Mumbai: Mahindra & Mahindra , India`s top SUV maker, has formed a partnership with ride-sharing firm Ola to spur sales of vehicles and other related services, the automaker`s chairman Anand Mahindra told Reuters in an interview on Thursday.
The alliance is expected to generate total revenues of $400 million over the next two years and will help drive future designs for cars and platforms built by the automaker, Mahindra`s chairman said.
"This is going to completely change the auto industry," Mahindra said referring to the entry of ride-sharing firms such as Ola.
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