Zee Media Bureau
New Delhi: Tata Motors on Wednesday launched its compact sedan Zest in the National Capital Region (NCR) pricing it between Rs 4.64 lakh and Rs 6.99 lakh (ex-showroom Delhi).
The sedan from India's largest car maker was unveiled in February this year along with Bolt, the company's new model in over four years. Zest was later launched on August 12 in two variants of diesel and petrol.
With this product, Tata Motors aims to compete with Honda Amaze, Maruti Suzuki Swift Dzire, Hyundai Xcent and recapture its lost position in the domestic car market.
To be available in as many as nine versions, the petrol range starts from Rs 4.64 lakh while the diesel models have a starting price of Rs 5.64 lakh.
"Zest is the first model launch this year and will be followed up by compact model Bolt soon," Tata Motors President, Passenger Vehicles, Ranjit Yadav said during the launch.
"It will definitely appeal to the largest car market in the country with its innovative design, features and drive experience," Yadav said of Zest.
The National Capital Region (NCR), which sees monthly sales of more than 24,000 units, is an important market for the company.
"Out of the 24,000 units sold every month in the NCR, 20 percent or 5,000 units are compact sedans and this is the segment in which we have just entered. It is the fastest growing segment," Tata Motors Passenger Car Business Unit, Head-Indica Product Group, Amit Sagar said.
The company has already sold 100 units of the model in NCR, Sagar said, he added.
In order to recapture its lost position in the domestic car market, Tata Motors plans to launch two vehicles every year till 2020.
"We launched 8 variants across five brands last year. We are looking to launch two new vehicles every year till 2020," Yadav said.
With PTI Inputs
