Zee Media Bureau
New Delhi: Tata Motors has roped in soccer superstar Lionel Messi as global brand ambassador for its passenger vehicles portfolio.
To start with, Tata Motors has roll-out the association campaign, #madeofgreat, starring Lionel Messi.
The video has a teaser of the company's upcoming Kite hatchback which is slated for launch next month. Going by reports, Kite will be powered by 1.05-litre, 3-cylinder diesel engine producing 64bhp power and 140Nm of peak torque.
The petrol model will get 1.2-litre Revotron unit. It is the same engine that powers the Bolt.
Check out the video.
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