ZEEGNITION/Kurt Morris
BMW, which is the exclusive worldwide automotive partner of Tom Cruise starrer ‘Mission Impossible: Rogue Nation’, has ‘accepted the mission’ and has lent its vehicles and technological support to the film’s production crew.
‘Mission: Impossible – Rogue Nation’, the latest film in the legendary action series from Paramount Pictures and Skydance, has premiered over this weekend. BMW is the exclusive worldwide automotive partner of the much-awaited Hollywood blockbuster. This is the second time BMW has “accepted the mission” to lend its vehicles and technological support to the film’s production crew, enabling it to deliver breathtaking automotive stunt scenes shot around the globe. BMW previously partnered with Paramount on the 2011 successful release of ‘Mission: Impossible - Ghost Protocol’. IN which BMW
“We are delighted to again be a part of one of the most exciting action film franchises in movie history,” said Ian Robertson, Member of the Board of Management for BMW AG, responsible for Sales and Marketing BMW. “Dynamic performance and BMW ConnectedDrive make our BMW models the perfect cars for Ethan Hunt and his team, who use the vehicles’ ground-breaking functions and cutting-edge technology to make sure the good guys come out on top. The BMW M3 combines motorsport DNA with everyday practicality in an emotionally powerful concept quite unlike any other car.”
Mr. Philipp von Sahr, President, BMW Group India said, “BMW cars are known to raise the temperature on the track and the same excitement has been translated on screen with ‘Mission Impossible – Rogue Nation’. BMW fans in India look forward to catching the Ultimate Driving Machine’ in action on the big screen. This movie is set to be a grand entertainer with an incredible mix of action, drama and hair-raising sequences shot with BMW vehicles.”
Ethan Hunt (Tom Cruise) and his Impossible Mission Force (IMF) team use BMW cars and bikes in numerous scenes. The new BMW 7 Series on the streets of Vienna. The new BMW M3 that tackles the narrow streets of Morocco along with a couple of BMW Motorrad S 1000 RR that are trying to chase down the M3. Also featured are the BMW X5 xDrive 40e, the first plug-in hybrid series production automobile of the core BMW brand, and the BMW 6 Series Convertible. The overall product placement of that cars and bikes done by BMW and the directors of the movie suits the International spy agent and they perform a good supporting role in the movie.
