Zee Media Bureau
New Delhi: Gold jewellery is precious. Mostly, you invest not just money, also your emotions while buying or gifting jewelry.
So, keeping the following tips in mind before buying gold will keep you away from any disappointments in your investment.
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1. Have an understanding of the durability of gold in karat. It will help you in making a purchase decision. The lower karat gold is comparatively lower in price but sturdier in nature. Likewise, higher karat will be steeper in price but malleable in nature.
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2. Familiarize yourself with the BIS hallmark certifying the purity in karat. Eg. 14k for 14 karat gold, will be written in the inner part of the jewellery. Ask for the purity hallmark before buying. Not all jeweler sell hallmarked jewellery, so make sure to verify the purity offered and the price charged for that.
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3. Consider the weight of gold and how that effects the cost and durability before purchasing gold jewellery.Gold jewellery is usually weighed in grams. The higher the gram weight, the more expensive the piece.
4. These days, contemporary designs in gold jewellery are also available in white, rose and even designer colors such as brown, green and blue, other than the traditional yellow colour.
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5. Visit different shops to decide on the pieces and price before making the final purchase decision. Other than the jewellery stores, you can also purchase a piece from pawn shops or on an online platform.
6. Ask the jewellery or salesperson about return policies and certificates of authenticity when purchasing gold jewellery. This will help if you change your mind and feel the need to return your jewellery.
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