Zee Media Bureau
Apple has launched its most anticipated music streaming service that builds on the iPhone maker`s strengths in a challenge to Spotify, Pandora and other established players.
The Apple Music includes a service to connect artists and fans and what the company described as a global radio station called Beats 1.
While late to the streaming music business, Apple has strong advantages: deep relationships with music companies; a global brand; and hundreds of millions of customers - and their credit cards - through iTunes.
Apple says its new Apple Music app will cost $10 a month for one person or $15 a month for a family of up to six people.
Eddy Cue, Apple's senior vice-president of Internet software and services, adds that the first three months will be free.
Cue says Apple Music will launch in more than 100 countries at the end of the month with a software update. He says it is also coming to Android devices in the fall.
Apple has long been a leader in digital music, but it has lost ground in recent years as subscription services such as Spotify have caught on with consumers.
With Agency Inputs
