Bengaluru: Myntra.Com, India's leading online fashion retailer, today said that 90 percent of its traffic is being generated through mobile devices.
It said close to 85 percent of this traffic is driven by Android, iOS and Windows platforms, and interestingly, over 50 percent of the mobile traffic is coming from Tier II & III cities.
Referring to a recent study which ranked India second in consumers accessing the Internet for online shopping through mobile devices, just after China, Myntra in a release said with over 150 million smartphone users as of 2014, and penetration of mobile phones expected to reach 45 percent with whopping 520 million users by 2020, mobile is radically transforming consumer's shopping behaviour.
Myntra said it launched its mobile app in May 2014 and within a short span of nine months, it has become one of the fastest growing shopping apps with over six million installs.
It is ranked No 1 among fashion shopping apps in India with a positive rating of 4.0 on the android app store, the company added.
