Flipkart 'Big Billion Day' sale fumbles as website crashes on excessive orders

Flipkart website crashed within hours of opening for business, as customers logged on to place orders for a plethora of products offered at huge discounts.

Zee Media Bureau

Bangalore: The website of India`s largest online e-retailer Flipkart.com Monday crashed within hours of opening for business, as millions of customers logged on to place orders for a plethora of products and brands offered at huge discounts.

The top deals so far include the Moto E at Rs 5,499 and the Moto X (first generation) at Rs 17,999. Flipkart is also offering the Xiaomi 5200mAh Power Bank at Rs 500, and Rs 4,000 exchange discount on the Moto X (Gen 2).

The Nokia Lumia 525 was available for a very short while at 90 percent off, before the sold-out board went up quickly.

Flipkart also said that there would be offers on its exclusive brands, including products sold by Xiaomi, Motorola and Asus. Also, it said that Huawei Honor 6, Alcatel OneTouch Fire C and Lenovo Vibe Z2 would go on sale from Monday.

A few attractive deals include -- multiple items for Re 1, heavy discounts on smartphones, laptops starting from Rs 15,000, lucky draw every hour and many more such deals.

There was an internal server issue due to which we had problem in receiving orders online for some time due to surge in traffic. We have rectified the glitch and increased the capacity. The site is up and accessible, a company said.

As Monday`s date - October 6 or 6.10 coincided with 610, the flat number from where Flipkart`s co-founders Sachin Bansal and Binny Bansal began their journey in 2007 to float the country`s first e-commerce firm as a start-up in this tech hub - the company decided to offer a host of retail products at huge discounts.

With the company splashing full-page advertisements in leading newspapers across the country, offering "bumper discounts" and "crazy deals" on consumer durables, electronic goods and a variety of utility products at unbeatable prices, there was a mad rush for placing orders, as some of the most-sought after products were available on first-cum-first basis due to limited stocks.

"A day-long shopping event that will unite a billion people in the country through unbeatable offers, unbelievable discounts, lucky draws and out of the world deals," the company claimed in its sneak peek ahead of the special sales on the `Big Billion Day`.

With 15 million products across 70 categories, including books, media, consumer electronics and lifestyle, Flipkart offers delivery services like in-a-day guarantee across 50 cities and same-day-guarantee in 13 cities across the country.

The e-retailer boasts of 22-million registered users with four-million daily visits and delivers five million shipments per month.

The company has deployed a whopping 10,000 field staff to ensure all transacted orders reach its customers on time.

With IANS Inputs

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