Zee Media Bureau
New Delhi: The Proud Fathers For Daughters campaign, an initiative in support of Project Nanhi Kali which provides educational support to underprivileged girls will start on Thursday.
Project Nanhi Kali is jointly managed by the K.C. Mahindra Education Trust and the Naandi Foundation and currently reaches out to almost 100,000 girls, from remote rural, tribal and poor urban communities across 9 states in India.
The campaign has been conceived by renowned photographer, Atul Kasbekar who has personally taken photographs of the celebrities that are featured in the campaign. These include Anil and Sonam Kapoor, Sachin and Sara Tendulkar, Rishi and Riddhima Kapoor, Javed and Zoya Akhtar and Alyque Padamsee with his daughters, Shazahn and Raell.
“As the proud father of two daughters, I believe that initiatives such as this can create a ripple effect and gradually help bring about an attitudinal change in our society where there is a marked preference for boys over girls. We need to value and cherish our daughters and give them the same opportunities as our sons, which is the guiding spirit of Nanhi Kali as well,” said Anand Mahindra, Chairman, Mahindra Group, while commenting on this unique campaign.
Sharing his views, Atul Kasbekar added, “India is sitting on a time bomb given the skewed gender ratio is now glaringly obvious and the need to fix it is of paramount importance."
