Creador is a private equity firm focused on long-term investments in growth-oriented businesses in Indonesia, India, Malaysia and Singapore.
PC Jeweller is a jewellery retail chain with a focus on diamond and gold jewellery. It has 50 showrooms across 42 cities and 17 states.
"Idria Ltd, an affiliate of Creador II LLC has invested Rs 135 crore (USD 21.7 million) for a minority stake in publicly listed PC Jeweller Ltd," Creador said in a statement.
According to data available at NSE, Idria bought 44,79,322 shares of PC Jewellers through bulk deal at a price of Rs 244.36, aggregating to Rs 109.45 crore.
According to sources, Idria Ltd has bought additional shares today as well. Creador will have about 3 per cent stake in Delhi-based jeweller, they added.
Promoters had 70.55 percent stake in the company as on December 31, 2014.
Creador said this is the 15th investment (6th in India) of the PE firm, which focuses on long-term investments in growth-oriented businesses in South East Asia and India.
Earlier this month, Creador had invested USD 16.2 million (about Rs 100 crore) in realty firm Ashiana Housing.
Commenting on the investment, Creador Advisors India Senior Managing Director Anand Narayan said PC Jeweller is experiencing a phenomenal growth rate. "As the organized share in jewellery retail increases, PC Jeweller is bound to benefit from this trend".
PC Jeweller MD Balram Garg said the company has created a strong brand driven by customer initiatives with a key focus on quality.
"With contemporary and classic designs, we are committed to providing the best customer experience across showrooms and the online platform. We welcome Creador as a shareholder and value their inputs for faster growth," Garg added.
