Snapdeal to invest up to $200 mn to improve deliveries

Ecommerce company Snapdeal.com will invest $150 million-$200 million to strengthen its delivery network in the next financial year, an executive said.

The SoftBank backed company had invested in a minority stake in logistics company GoJavas, Rohit Bansal, co-founder of Snapdeal, said on Tuesday. He did not say how much the investment was worth.

Getting logistics and deliveries in place is a critical requirement for companies like Snapdeal, Flipkart and Amazon`s India unit as they fight to win over the country`s 300 million-strong urban middle class, who have come to expect free deliveries and returns as well as great deals on everything from clothes to car accessories.