Half of Americans can't go a day without cell phone: survey

The Bank of America Trends in Consumer Mobility Report was based on telephone surveys of 1,000 smartphone users.

Washington: A whopping 47 percent of Americans admit they wouldn't last more than one day without their cell phone, according to a new survey.

When ranked by importance to daily life, mobile phones rank higher than TV and coffee for most, the survey found.

The Bank of America Trends in Consumer Mobility Report was based on telephone surveys of 1,000 smartphone users.

The report found that for 91 percent Americans their mobile phone is very important, just as important as their car (91 percent) and deodorant (91 percent); and significantly more important than television (76 percent) and coffee (60 percent).

Of those ages 18 to 24, 88 percent said their mobile phones are more important than the internet, deodorant, and their toothbrush, 'TG Daily' reported.

The research found that majority (85 percent) of respondents check their smartphone at least a few times a day and 35 percent said they check it constantly.

The study also found that if their phone is unexpectedly taken away, nearly four in five (79 percent) respondents would be willing to give up alcohol or chocolate to get it back.

Only 7 percent of respondents said checking a mobile phone during meal times was most annoying when asked about other people's mobile phone usage. Thirty-eight percent said they found people who check mobile phones while driving annoying.

Zee News App: Read latest news of India and world, bollywood news, business updates, cricket scores, etc. Download the Zee news app now to keep up with daily breaking news and live news event coverage.