Taipei: Taiwanese smartphone maker HTC Corp has appointed its founder Cher Wang as chief executive, the company said in a statement on Friday.
HTC said Peter Chou, formerly the CEO, will focus on identifying future growth opportunities for the former contract electronics maker, which has struggled to create a strong consumer brand.
Chou will lead product development at the company under the HTC Future Development Lab, it said.
In an increasingly crowded marketplace, HTC, once a leading light among smartphone brands in Taiwan, has failed to win customers recently for devices such as its flagship One M8 handset, despite accolades from critics.
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