Video streaming service provider Hulu is exploring plans to add an advertisement-free option to its service for a monthly subscription of about $12-$14, the Wall Street Journal reported.
Codenamed "NOAH", which expands to "No Ads Hulu", the ad-free service may be launched as early as this fall, the Journal reported, citing people familiar with the matter.
However, Hulu`s owners still believe in the ad-supported version of the service and aim to use data to make advertising more relevant to viewers, the newspaper said.
Hulu is a joint venture owned by Comcast Corp`s NBCUniversal, 21st Century Fox Inc`s Fox Broadcasting, and Walt Disney Co`s ABC.
Representatives of Hulu, Walt Disney, Comcast and 21st Century Fox could not be reached for comment outside regular business hours.