Washington: Apple's refined, elegant logo that represents the computer brand may be a masterpiece but nobody can remember what it looks like, a study has revealed.
According to a UCLA study published last month, out of 85 students, 89 percent of whom were Apple users, only seven could draw the iconic logo without major errors and only one produced the logo accurately, reported The Verge.
While some got the basic idea but missed minor details like, the bite, or added two stalks at the top of the Apple, others missed the bite mark entirely and drew flattened hand grenades or approximations of the Pepsi logo.
The study also showed that the blindspot did not just apply to drawing as when students were asked to pick the real Apple logo from a slew of similar images, only percent could identify the right image.
Scientists' concluded that the forgetfulness was "a form of attentional saturation," which can lead to "inattentional amnesia." The logo's "simplicity and ubiquity" mean that people stop noticing the details because their brain tells them they don't need to. The study said that people could reproduce the logo only under "intentional learning conditions" but without the need to do so; we just acknowledge its existence.
Our brain, which is used to seeing the image everywhere, uses an "efficient and adaptive memory system" to avoid storing unnecessary details.
