New York: Internet giant Yahoo has teamed up with media mogul Simon Cowell for a new music competition series named "Ultimate DJ".
The tech giant announced a slew of original programmings at its NewFronts presentation on Monday, including live electronic-music competition series "Ultimate DJ" from Cowell`s banner Syco Entertainment, reports aceshowbiz.com.
"Electronic music is one of the most important genres around the world and we want to respect what`s happening around the world," Cowell said during the presentation at Manhattan`s Lincoln Center.
"Ultimate DJ" will let viewers participate by casting their votes via Tumblr. The winner will be crowned the `Ultimate DJ` and be offered an opportunity to headline a major electronic music festival and a record contract with Ultra Records and Sony Music.
The new music competition series is part of Yahoo`s goal to add the number of live content, including music concerts, and scripted programming. The company also announced global daily series "Yahoo News Live" with Katie Couric as the anchor.