Helen Mirren new face of L'Oreal

London: Veteran actress Helen Mirren has been named as the new face of cosmetic brand L'Oreal. The 69-year-old actress will join the likes of Lara Stone, Cherl Fernandez-Versini, Blake Lively, and Eva Longoria in representing the cosmetics brand in her first-ever beauty endorsement deal and hopes to encourage women to make the most of their natural looks, reported Contactmusic.

"I am not gorgeous and I never was, but I was always OK looking and I'm keen to stay that way. I have always loved the L'Oreal Paris brand, and I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!" she said.