London: Chinese public has provided new Mandarin names for some of the most famous points of interest across Britain as part of a scheme to increase China's tourism in the UK.
VisitBritain has released all 101 new names, along with other popular suggestions, the Independent reported.
The resulting monikers range from the enchantingly lyrical - The Shard skyscraper in London becomes A Tower Allowing Us to Pluck Stars from the Sky - to the exactingly literal - Knightsbridge is, witheringly, A Place Filled With Things to Attract Yuppies and Fashionable Ladies.
Visa rules are being simplified and Visit Britain, the tourist board for the UK, wants to double the value of its Chinese market by 2020.
The campaign, entitled Great Names for Great Britain , will encourage Chinese tourists to post photographs of themselves next to the Chinese name for a favorite attraction.
