Zeenews Bureau
New Delhi, June 18: To tap into the lucrative value added data services market, mobile operator IDEA Cellular is upgrading its network in 22 telecom service areas. By March 2010, IDEA subscribers will be able to enjoy multimedia messaging, email, web browsing, online music and other innovative mobile services.
Nokia Siemens, which is employed by IDEA, said this in a release today. Nokia Siemens Networks’ GPRS (general packet radio service) technology and Unified Charging Solution (UCS evolve) has been employed for this.
Nokia Siemens Networks will add GPRS capability to 10 IDEA telecom service areas, while the existing GPRS capability in 12 other areas will be expanded.
“The value added services market in India holds tremendous potential. The greater opportunity lies in data services, and in expanding our capabilities and service portfolio in this area. The right technology foundation is fundamental to our success, and it needs to include not just a method of delivering services, but of monetizing them effectively,” said Anil Tandan, Chief Technology Officer, IDEA Cellular.
As part of the project, Nokia Siemens Networks has also designed and will implement a charging solution that will enable IDEA Cellular to use a single system across these locations for real time charging of the new services for both prepaid and postpaid subscribers.
The IDEA service areas where Nokia Siemens Networks will add GPRS capability are Mumbai, Orissa, Tamil Nadu including Chennai, Kolkata & West Bengal, Jammu & Kashmir, Karnataka, Punjab, Assam & North East.
Nokia Siemens Networks will upgrade IDEA’s existing GPRS capacity in the service areas of Delhi, Andhra Pradesh, Uttar Pradesh East, Uttar Pradesh West, Haryana, Kerala, Bihar, Maharashtra and Goa, Madhya Pradesh, Himachal Pradesh, Rajasthan and Gujarat.
