New Delhi, June 14: Indian consumers rank highest in
the world when it comes to their demand for multi-channel and
self-service technologies like ATMs, kiosks, Internet and
mobile phones, with as much as 97 per cent preferring such
services, a global survey says.
According to a consumer survey carried out by BuzzBack
Market Research for global technology firm NCR Corporation, 97
per cent of Indian respondents are more likely to interact
with firms providing multi-channel self-service technologies,
while 81 per cent have increased their likelihood of using
self-service in the past one year.
In contrast, 79 per cent consumers in the US and about 77
per cent in the UK are likely to do business with a company
which offers an ability to use self-service technology, while
in Canada just 63 per cent want such services, the survey
said.
Significantly, 80 per cent of survey respondents from
India said that the availability of self-service technologies
creates a more positive perception of the deployer`s brands,
the survey revealed.
"It`s clear that in India, more than anywhere else in the
world, consumers favour firms that allow them to do business
where and when they wish.
"Self-service is smart capital expenditure for firms,
especially in current environment by enabling routine
transactions, while freeing up staff to improve service and
revenue," NCR India Managing Director Pradeep Sen said.
Bureau Report
