New Delhi, May 08: Reebok India on Friday announced that it had roped in Irfan Pathan, Parthiv Patel and Harbhajan Singh as its brand ambassadors.
The trio joins the brigade of Rahul Dravid, Yuvraj Singh and Mohammad Kaif to promote Reebok`s products ranging from apparels, sports equipments and women’s wear to kids’ wear.
There has been an increase in the company`s market spends also to 11 per cent this year at Rs 27 crore, against eight per cent a year ago. The company has set a Rs 250-crore sales turnover target for the current calendar year, up by 50 per cent over last year, and plans to open another 20 exclusive showrooms across the country.
"Our target is to touch the Rs 250 crore mark in turnover during the year which will be a growth of 50 per cent over the last year`s figures," Subhinder Singh Prem, Managing Director of Reebok India, said.
Regarding the opening of more stores, he said "we are planning for retail expansion and will open at least 20 more stand alone franchised stores across India during this year."
At present, the company has 105 stores. Recently, the company did a soft launch of its first specialised women`s store in Gurgaon recently. Declining to comment more on this, Prem said that they would "soon come with some thing big" in this regard.
The current boom in the retail sector, increase in sales of its kids-wear range and its National Basketball League and National Football League business would boost the company`s sales, he added.
Bureau Report
