The ‘Jag’ effect Rovers in our minds

Nothing sets the pulse of an ordinary moral racing like a car that spells power and style. It is for this precise reason that Jaguar cars have crafted a legendary status for themselves all across the globe. Volumes have been written and loads spoken on the appeal of these mean machines. Started in 1922 by a duo of biking enthusiasts, this sports car manufacturing company has today become synonymous with brute engine performance amalgamated with drop dead looks.

Vineet Sharma

Nothing sets the pulse of an ordinary moral racing like a car that spells power and style. It is for this precise reason that Jaguar cars have crafted a legendary status for themselves all across the globe. Volumes have been written and loads spoken on the appeal of these mean machines. Started in 1922 by a duo of biking enthusiasts, this sports car manufacturing company has today become synonymous with brute engine performance amalgamated with drop dead looks.
It is aptly said that a guy will drop his love and a girl will drop hers when this beauty on wheels passes by. The very fact that Jaguar has developed a whopping four generations of performance oriented engines, highlights its dexterity in the world of automobiles. A maverick of a brand when it comes to churning out concept models, the company has more often than not given the masses, a glimpse of what the ultra modern world would drive on.

Le Mans 24 Hours race has been a favourite stable for riding Jaguars, and the unprecedented success of these cars in this gruelling race puts another seal of approval on its claim to fame. Even the F1 circuit has seen two podium finishes by the Jaguar team, a feat rarely achieved by commercial auto manufacturers.

What is it that makes a ‘Jaguar’ so special? Millions of Jag fans worldwide would be synonymous in their answer and simply say that it is special because it is a Jaguar. On a more examining note, one can say that the cars have an unmistakable feel to them owing to the curves and aerodynamics. The power packed engines give that adrenaline rush to the driver and even to the watcher! The gleaming colours, the imposing tread on the tyres and the carefully designed interiors indeed are a visual delight offering a deliciously dangerous combination.

For the rugged males of the planet, Land Rover has been belting out all terrain SUV’s that have made a league of their own in the glamour circuit. Symbols of machismo and style, these cars have been a hot favourite among celebrities and business tycoons alike. Not only are these cars made to be pleasing for the eye, they can take a fair bit of pounding as well while offering unmatched security to the occupants.

All in all, the entry of these modern day chariots of desire in the Indian market will surely set a wave of joy for those who could not get enough of watching them burn the asphalt of the ‘desi’ kind. So get set to vroom in Tata-Jaguar!
History of the two marques

  • 1885 - The Rover brand starts life as a bicycle -- Starley & Sutton Co's Rover Safety Bicycle, which replaces the unstable penny farthing bicycles of its day.
  • 1903 - Rover starts work on its first motor car, led by designer Edmund Lewis who joined from Daimler.
  • 1922 - Motorcyclist William Lyons forms the Swallow Sidecar Company in Blackpool, northern England, building sidecars for motorcycles.
  • 1927 - Lyons enters car-making, crafting a two-seater body for the Austin Seven car. The Jaguar name is first used on a car in 1935, and is given to the entire company in 1945.
  • 1947 - Maurice Wilkes, technical director for Rover Cars, starts designing a British agricultural vehicle based on American army 4x4s.
  • April, 1948 - The first Land Rover launches at the Amsterdam Motor Show. Production in 1948 of 8,000 doubles the year after.
  • 1949 - the British Army puts in its first Land Rover order.
  • 1966 - Jaguar merges with the British Motor Corporation.
  • 1967 - Rover becomes part of Leyland Motors, which the following year merges with British Motor Corp to become British Leyland.
  • 1970 - Land Rover launches the Range Rover, with independent suspension and a new V8 engine.
  • 1975 - British Leyland part nationalised.
  • Aug, 1984 - The Conservative government privatises Jaguar.
  • 1988 - The Conservative government sells Rover Group to British Aerospace at a knockdown price of 150 million pounds, overlooking a rival offer from Ford.
  • Nov, 1989 - Ford approaches Jaguar with an offer, which eventually leads to a deal.
  • 1994 - Germany's BMW buys Rover Group from British Aerospace for 800 million pounds and assumes another 900 million in debt.
  • March, 2000 - BMW admits sale of Rover Group, dubbed "The English Patient" by German media, is one of several scenarios being looked at, after Rover losses weigh heavily on BMW's 1999 profits.
  • May 9, 2000 - BMW hands Rover Cars to Britain's Phoenix consortium, a group of British businessmen led by former Rover chief executive John Towers. Phoenix paid a nominal 10 pounds for Rover in a deal sweetened by the inclusion of a 500 million pound loan to its new owner.
  • May 24, 2000 - Ford buys Land Rover for USD 2.7 billion from BMW while Land Rover's long-term debt, estimated at USD 465 million, is retained by BMW.
  • June 12, 2007 - Ford confirms it has hired financial advisers to advise on the possibility of selling Jaguar and Land Rover.
  • Jan 3, 2008 - Ford says Tata Motors is the front-runner to buy Jaguar and Land Rover.
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