New Delhi, March 29: Consumer durables major Videocon
today said it would pull off advertisements featuring Indian
skipper Rahul Dravid and stumper Mahendra Singh Dhoni to save
damage to the brand in the face of India`s disappointing show
at the cricket world cup.
"We have not withdrawn the contract with Dhoni and
Dravid, but we have decided to take a backseat and withdraw
some of the advertisement insertions featuring the cricketers
considering the public hue and cry against them," Videocon
industries chairman and managing director Venugopal Dhoot told
reporters.
India`s first round exit from the World Cup after
suffering defeats at the hands of Bangladesh and Sri Lanka has
triggered a national outcry in the country, where cricketers
have come to become revered as gods.
Also, advertisers have been haggling with broadcaster
Sony, which holds the rights to telecast World Cup matches in
India, to renegotiate ad rates owing to fall in viewership
following India`s ouster from the cup.
Bureau Report
