Gold can saga: 3 tweets cost a beer company's CEO about Rs 5 crore as his marketing scheme backfires
It all started when he decided to run an ad campagin cum lucky prize after being inspired from Willie Wonka, and for that, he hid 50 gold cans in cases of beer. The lucky ones who would get gold cans would also be awarded about Rs 13 lakhs worth BrewDog shares.
Jan 10, 2023, 19:39 PM IST
Heineken says selling Mexican packaging business for $1.2 bn
Dutch brewing giant Heineken on Monday announced selling Mexican-based packaging business Empaque to US-based Crown Holdings in a deal worth more than one billion dollars.
Sep 01, 2014, 14:14 PM IST
Budweiser battle continues as AB InBev buys Czech brewer
In 2013, Budvar lost a bid in a EU court to ban AB InBev from using the name worldwide, a decision the Belgium-based multinational says should end the dispute.
Jul 03, 2014, 16:31 PM IST
