brand endorsement

With MS Dhoni out of picture, it's R Ashwin vs Virat Kohli in the fight for highest brand endorsed Indian

Ashwin, who recently signed a brand endorsement deal with ITW Blitz , is expected to add at least another 15 more products to his burgeoning list.

Jan 15, 2017, 16:45 PM IST

It is our responsibility to know more when we're endorsing a product: Sidharth Malhotra

After the parliamentary panel on consumer affairs, in its recommendations on the Consumer Protection Bill, 2015, called for stringent provisions, including jail term up to five years and penalty of up to Rs 50 lakh if a celebrity endorsed product misfires, Sidharth Malhotra spoke his mind on the issue. 

May 03, 2016, 17:38 PM IST

Kangana Ranaut to endorse contemporary ethnic wear brand

For the Lifestyle International Pvt Ltd brand, Kangana has scorched its latest `Rethink Ethnic` campaign, which challenges the conventional and is inspired by her fearless, bold and strong individualistic style.

Mar 22, 2016, 15:17 PM IST