Why Nestle can't and won't forfeit Brand Maggi
As Nestle braces to regain consumer trust over safety of its popular noodles, the jolt on its India operations will be severe, given the position "Brand Maggi" has enjoyed in its ecosystem, analysts said. But all may not be lost either, for a marquee brand built over three decades.
Jun 07, 2015, 15:52 PM IST