Facebook bids goodbye to desktop ad exchange
Social networking giant Facebook is reportedly planning to close FBX -- an ad exchange that allows advertisers to buy desktop ads, media reports said.
May 26, 2016, 12:24 PM ISTFacebook to shut down its desktop ad exchange 'FBX'
Facebook's FBX was launched back in 2012 as a retargeting tool for desktop.
May 26, 2016, 10:52 AM IST