Brands to spend 15% of annual marketing budget on social media: EY
With the popularity and expanding reach of social media, around 90 percent of Indian brands plan to spend up to 15 percent of their annual marketing budget exclusively on social media, says an Ernst and Young (EY) study.
Feb 19, 2015, 14:45 PM IST
Tata Group is India's most valuable brand
The Tata Group has retained its place as the country's most valuable brand at USD 21 billion, while the total worth of top-100 Indian brands now stands at USD 92.6 billion, says a new study.
Aug 07, 2014, 13:55 PM IST
