marketing strategies

DNA: Beach Towel -- Unique marketing strategy of airline company

Airlines from Germany tried to give the look of a Beach Towel to their planes. In this effort, the company painted the planes in a unique way.

Apr 15, 2022, 00:02 AM IST

Digital advertising in India to surpass Rs 255 billion mark in 2020

Growing at CAGR of 33.5 percent, digital advertising in India is all set to surpass the Rs 255 billion mark in 2020, a CII-KPMG report said.

Jan 30, 2017, 18:09 PM IST