Fostering Cultural Identity: The Role Of Regional Content In OTT Platforms
The rise of regional content in OTT platforms represents a paradigm shift in the way we consume media. For millennials and Gen Z, it's not just about entertainment; it's about embracing diversity, preserving heritage, and fostering a sense of cultural identity in an increasingly interconnected world.
May 11, 2024, 20:07 PM IST
How Zee5 is winning India's heart with heartland stories
"We grew 200 per cent in 2020, and our viewership came from across the country, truly making Zee5 a daily affair to reckon with. What's worked well for us is our ability to deliver content in almost all Indian languages -- both, the UI and UX are purposed in over 12 Indian languages, as well as our ability to purpose our platform across various devices, ecosystems, and operating systems," said Manish Kalra, Chief Business Officer, Zee5 India.
Feb 08, 2021, 11:03 AM IST
Mind Wars expands to regional Indian languages - Tamil, Telugu, Malayalam, Marathi, Bangla, and Kannada
The content available in the native language on the Mind Wars app strengthens knowledge for students across multiple topics.
Aug 26, 2020, 14:09 PM IST
