In a bid to retain its leadership among the fiercely competitive private TV channels, Zee TV has
spent a whopping half-a-million dollars for a face lift to
become an upmarket channel.
The changes incorporated by the Subhash Chandra promoted network include new programme logos, set designs and general aesthetics as also organisational restructuring, company sources said in New Delhi on Tuesday.
Zee had employed US-based Novocomm for effecting these changes across all the 10 channels, including Zee News and then regional language Alpha Brand of Channels, they said, adding stiff competition from arch rival Star Network has hastened these cosmetic changes at Zee.
Chief Executive Officer of Zee Telefilms R K Singh
had last week announced a number of steps, including
rescheduling of some prime time programmes, to win back the audience which had switched channels to Star TV on account of 'Kaun Banega Crorepati'.
Singh said that the ongoing revamp was designed to bring back four of its programmes which have given way to KBC in the weekly top 10 list to their previous popularity status.
Bureau Report
